To launch KFC's Zinger in the U.S., we collaborated with Wieden+Kennedy and WorldView, sending the sandwich into space. The Zinger 01, in a robotic satellite, ascended to the stratosphere, was live-streamed on kfcin.space and Facebook, featuring an interactive timeline and a WebGL rocket featuring a selfie stick, a flag-waving arm, and a recording of the colonel on a gold cassette tape, providing a unique blend of science, technology, and fast food promotion.
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